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SEO SERVICES

An SEO Agency
with a Proven Track Record

Search Engine Optimisation (SEO) is where our agency started out and it is a core part of the Inbound Strategies we implement for our clients. Our SEO consultants work with clients throughout North America and Europe and have been delivering increased search rankings, traffic, and leads for over a decade.

If you want to improve your search engine visibility and drive more leads for your business our SEO experts can help.

Our SEO Services

Effective SEO is an ongoing long-term process, which can deliver transformative growth for many businesses. Our SEO services include:

  • Technical SEO Audits
  • Local SEO
  • International SEO
  • Keyword Research and Keyword Focused On-Page Optimisation
  • SEO Focused Content Marketing and Content Promotion

HAVE QUESTIONS ABOUT SEO SERVICES?
TALK TO THE EXPERTS!


WHY CHOOSE DOTDYNAMIC AS YOUR SEO AGENCY?

At Dotdynamic, we emphasise quality and relevance when it comes to SEO. We don’t create useless content and links to please search engines; our approach is to make your website a useful resource for the search queries your target audience search at every point of their customer journey use to find the products and services your business offers. Using this approach, we attract the right visitors to your website, because if your search traffic doesn’t drive revenue, what’s the point?

OUR SEO PROCESS

We don’t take shortcuts with our approach to SEO, and while we never make guarantees of number 1 rankings (and no good agency should), what we do promise is steady, measurable growth. Based on over a decade of SEO experience, our results-driven, data-informed, ethical SEO process gets results.

Our SEO process starts with:

  • Auditing your website for structural, coding, content, user experience, mobile experience, speed, and search engine crawling issues and opportunities.
  • Reviewing and optimising your website analytics to track and understand traffic patterns, site visitors, and the conversions that contribute to your business goals.
  • Reviewing your site content and target keywords and aligning these with your target audience and content strategy to maximise visibility, visitation, and conversions.
  • Earning and building relevant links from relevant and trustworthy websites through content strategy and competitor analysis.

What’s more, as inbound marketing specialists, and a Platinum Tier HubSpot partner agency, we ensure that your SEO seamlessly aligns with the rest of your digital strategy to attract, convert, close and delight your audience through every step of the buyer’s journey. We create and drive the inbound marketing machinery needed to attract and convert more leads and sales for your business.

WHAT OUR CLIENTS SAY

What is SEO?

Search engine optimisation (SEO) is the process of improving the quantity and quality of traffic to your website from the organic (free) search engine results on search engines such as Google and Bing.

“Increase your visibility and attract the right customers to your site”

Good SEO can also improve website usability and make a better impression on your visitors, which in turn increases your conversion rate.

HOW CAN SEO HELP MY BUSINESS?

Well executed Search Engine Optimisation can:

  • Increase your brand awareness.
  • Increase your unpaid traffic.
  • Improve visit quality and engagement.
  • Increase your website conversions.
  • Increase your online revenue.
  • Reduce your PPC advertising costs.

Unfortunately, there are a lot of bad SEO practitioners out there who use any means necessary to get your website ranking quickly. This can have many negative effects on your business; at the very least, many visitors to your site may be looking for something you do not provide, and your conversion rate will drop dramatically.

Our Other Services

Inbound Marketing

Pay Per Click Advertising

Digital Marketing Strategy

SEO – Frequently Asked Questions

More and more businesses are selling online today, and competition is rising as a result. SEO is a way to tell search engines which websites deserve the attention of searchers, businesses, and shoppers. SEO drives organic traffic to your website for the multiple services or products by optimising your website around relevant queries. This gives your website the best chance to rank for your businesses search queries.

SEO is made of up many components that require a skilled SEO marketer to know how to best invest resources into. Some of these components are keyword research, content marketing, on-page SEO, link building, website structuring and navigation.

A website needs constant monitoring, analysing and updating to keep their best keyword positions in the search results pages, get ahead of competitor websites and look for new opportunities to develop the website. This, in turn, drives more organic visitor traffic that can then be nurtured into leads.

Your potential customers are actively seeking products and solutions, like your own business's, on Google and other search engines. People enter a search term or question into Google and Google returns what it has identified as the most useful and appropriate results. SEO helps a business create a presence online by giving its website greater searchability and visibility that helps it achieve its goals.

Organic search remains a huge part of any business's website visitor performance, through brand and non-brand search terms, sending traffic to the website, as people click on your website in the search results pages. Good SEO gives your website better opportunities for being returned in the search results pages for the multiple related keywords relevant to your website different pages. This ultimately leads to users finding your website and completing conversion goals at different stages of the buyer’s journey, such as purchases or sign-ups.

The length of time it can take for SEO to work depends on 3 main variables: Competition, Inbound Links and Content. Generally, SEO agencies will agree that it takes 4 to 6 months to start seeing results. But unfortunately, the answer is more complicated than this.

If you have a new website, a new domain and content, without a previous online history then it can take some time. And this is where laying out an SEO plan is crucial from the start to make sure your website has the best start to be indexed and favoured by Google as a quality website. Older websites that already have an existing online history with good keyword positions can be speedier in getting results from certain SEO adjustments.

SEO is a long-term investment. Your SEO agency can provide you with the best recommendations to develop an SEO marketing strategy to align with your business goals to increase organic traffic to your website.

An SEO audit is an analysis of all the factors that help your website rank according to best practices. The purpose of an SEO audit is to highlight any website, individual pages or traffic issues that might be hindering your website's performance. Once signed up with an SEO agency it is a standard procedure to do a website audit. Especially at the beginning of a new project or a new quarter.

Smaller websites might not have the same quantity of issues as larger websites, so an audit would be less frequent. Although something like a keyword monitoring audit should be done weekly/biweekly. And then a technical audit with issues like duplicates, pagespeed, 400 Errors, server errors, indexation and accessibility issues need to be inspected monthly. Then the skilled SEO marketer can find the cause of the issues and prioritise them to be fixed.