Search engine optimisation (SEO) is the process of improving the quantity and quality of traffic to your website from the organic (free) search engine results on search engines such as Google and Bing.
Good SEO can also improve website usability and make a better impression on your visitors, which in turn increases your conversion rate.
Unfortunately, there are a lot of bad SEO practitioners out there who use any means necessary to get your website ranking quickly. This can have many negative effects on your business; at the very least, many visitors to your site may be looking for something you do not provide, and your conversion rate will drop dramatically.
Dotdynamic brings us results. Matthew and his team were the 6th web marketing service we called on in 15 years. Dotdynamic is by far the best, most focused, most results oriented and most successful of all. We are still growing. Dotdynamic is an essential part of our team of smart, effective people.
Roadtrips have been working with Dotdynamic for more than two years, and in that time they have become a vital partner. They have overseen drastic improvement in our organic search rankings, implemented new online paid strategies resulting in new sources of leads, and implemented HubSpot’s inbound marketing & sales software seamlessly and successfully providing us with extra layers of lead nurturing, intelligence, and conversions.
They are very quick to understand our unique business needs, can explain technical issues concisely for non-technical people, are extremely responsive and thorough, and proactively propose new marketing initiatives. In short, I don’t know what we would do without them!