“Get in front of the right customers quickly and cost-effectively”
PPC stands for pay-per-click. It is an online advertising model used to drive traffic to websites, in which an advertiser pays a publisher when their ad is clicked. While websites can offer PPC ads, search engine advertising is one of the most popular forms of PPC.
The aim of PPC advertising services is to deliver the right ad at the right time by showing highly relevant ads to potential customers at every stage of the customer journey. PPC advertising is most commonly associated with Google AdWords or Bing Ads, but includes other paid social advertising platforms as well as programmatic advertising and digital media buying platforms.
If you want to get in front of the right potential customers quickly and cost-effectively, PPC advertising is an excellent route to take.
Some of the benefits of PPC advertising include:
- Complete control over your advertising budget.
- Data is available immediately in most cases, meaning that decisions and changes can be made quickly in response.
- Constant improvement of targeting features in platforms such as AdWords.
- PPC advertising can grow and evolve with you as your business develops.
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Why Choose Dotdynamic as Your PPC Agency?
At Dotdynamic, we take the time to understand your business and your aims before establishing a PPC advertising strategy. We then constantly monitor the strategy and aim to tweak and evolve your approach quickly and effectively to ensure you get the very best results for your budget.
During our first consultation, your dedicated account manager gets to know your business, your aims and your approach. From there, we research your audience, how and where they search online, and what they search for at every stage of their customer journey. Armed with this knowledge, we then build a PPC campaign to show your audience relevant and compelling ads to drive visitation and conversions on your site at a cost that make sense for your business.
Once live, our PPC team constantly tests and evolves the account to achieve the best performance and return on investment possible within your budget. We work with you throughout the campaign to make sure your campaign delivers the results you want.
