PPC stands for pay-per-click. It is an online advertising model used to drive traffic to websites, in which an advertiser pays a publisher when their ad is clicked. While websites can offer PPC ads, search engine advertising is one of the most popular forms of PPC.
The aim of PPC advertising services is to deliver the right ad at the right time by showing highly relevant ads to potential customers at every stage of the customer journey. PPC advertising is most commonly associated with Google AdWords or Bing Ads, but includes other paid social advertising platforms as well as programmatic advertising and digital media buying platforms.
If you want to get in front of the right potential customers quickly and cost-effectively, PPC advertising is an excellent route to take.
Dotdynamic brings us results. Matthew and his team were the 6th web marketing service we called on in 15 years. Dotdynamic is by far the best, most focused, most results oriented and most successful of all. We are still growing. Dotdynamic is an essential part of our team of smart, effective people.
Roadtrips have been working with Dotdynamic for more than two years, and in that time they have become a vital partner. They have overseen drastic improvement in our organic search rankings, implemented new online paid strategies resulting in new sources of leads, and implemented HubSpot’s inbound marketing & sales software seamlessly and successfully providing us with extra layers of lead nurturing, intelligence, and conversions.
They are very quick to understand our unique business needs, can explain technical issues concisely for non-technical people, are extremely responsive and thorough, and proactively propose new marketing initiatives. In short, I don’t know what we would do without them!