Your business needs to grow, you need traffic, leads, and sales, but your sales and marketing campaigns just aren’t hitting your growth targets. If this sounds familiar then the solution you are looking for is called Inbound Marketing.
Today’s online buyers are well informed, web-savvy, and are looking for a fast, personalised, and seamless buying experience. These expectations can be difficult to meet at scale, particularly when your CRM, sales and marketing data and functionality exist across many different disconnected tools. Inbound Marketing is a methodology that seeks to address these expectations and challenges by attracting, engaging and delighting prospective customers by presenting them with the right content, in the right format, at the right time.
Using the Inbound Marketing methodology and the HubSpot platform, our approach uses strategy, data, and automation throughout the buyer’s journey to deliver the right content, in the right format, to the right person, at the right time. The result is an increase in quality leads and increased revenue for your business.
As a HubSpot Platinum partner Dotdynamic, is well versed in the Inbound Marketing methodology and our team of certified experts are poised to help you develop and deliver high performing lead generation systems and campaigns using:
At Dotdynamic, we take the time to understand your customer before formulating and implementing your inbound marketing strategy. We begin by analysing your existing customers and their needs, which will help inform us what pieces of content need to be created and how best customers can be nurtured down the sales funnel.
We also take the time to fully understand how your sales process works so we can ensure your new inbound marketing platform integrates seamlessly with your existing workflows. We then assist with the initial set up and create any landing pages, emails and workflows that are required. Finally, we ensure that your team gets the required training to help them make the most out of this great tool.