“Give your customers the information they want when they want it”
Forget about forcing your marketing message on customers who may or may not be relevant; our approach aims to deliver the right content, in the right format, to the right person, at the right time. The result is happier customers who are quick to convert interest into sales.
Dotdynamic uses a system of digital marketing called Inbound Marketing, which attracts customers with relevant and helpful content and information. Traditional marketing typically interrupts your customer; instead, inbound marketing provides your customers with useful information when they want it. This is done through a combination of content marketing, email marketing and social media marketing.
Inbound marketing has a number of advantages over traditional marketing:
- Inbound marketing platforms respond to your customer 24/7.
- Your sales team will receive more qualified leads, reducing the risk of contacting prospects prematurely and reducing the time needed to convert good leads into sales.
- Inbound marketing platforms such as HubSpot provides more in-depth reporting, meaning you can track every interaction a visitor makes on your site.
- Many platforms allow for A/B Testing; being able to understand how different headings, CTAs and colours affect people’s behaviour and click-through rates are hugely beneficial when creating emails and landing pages.
- Inbound marketing automates many tasks that can be repetitive and time-consuming, such as personalised follow-up emails.
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Why Work With Dotdynamic for Your Inbound Marketing?
At Dotdynamic, we take the time to understand your customer before formulating and implementing your inbound marketing strategy. We begin by analysing your existing customers and their needs, which will help inform us what pieces of content need to be created and how best customers can be nurtured down the sales funnel.
We also take the time to fully understand how your sales process works so we can ensure your new inbound marketing platform integrates seamlessly with your existing workflows. We then assist with the initial set up and create any landing pages, emails and workflows that are required. Finally, we ensure that your team gets the required training to help them make the most out of this great tool.
