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DIGITAL MARKETING STRATEGY

“Get the best results possible from your digital marketing tactics”

A good Digital Marketing Strategy brings together all your online marketing tactics in a highly organised, targeted and measurable way. Put simply, a digital marketing strategy is your online marketing roadmap. It is the best way to achieve your business objectives online and provide positive return on investment.

Tactics such as SEO, paid advertising, social media, content marketing, and email marketing can all be very effective at driving traffic and generating conversions, but without a digital marketing strategy to guide the targeting, objectives, and implementation of such tactics, your online marketing efforts are much more reactive, disconnected, and less effective.

 

OUR STRATEGY PROCESS

First, we examine:

  • Your business goals, objectives, challenges, and opportunities – How do we measure success and reach your business objectives?
  • Target audience and personas – Who are your target audience, what are their needs and their pain points, and how can we reach them at key points in their customer journey?
  • Competitors – How are your competitors marketing themselves online, what’s working for them and what’s not, and what can we learn from them and improve upon?

Armed with this knowledge, we then devise a combination of the following:

  • Content strategy – To attract, engage, convince, and convert your audience we need to reach them at the right time, with the right content. We look at the keywords, topics, and content formats that your business should be producing to address your audience at each stage of the customer journey.
  • Marketing channels – To reach your audience with the right content at the right time, we also need to be in the right place. We recommend the best mix of online marketing channels and tactics based on your target audience and content and guide you on how to use these channels to reach your online objectives.

HAVE QUESTIONS ABOUT DIGITAL MARKETING STRATEGY? TALK TO THE EXPERTS!


Why Work With Dotdynamic for Your Digital Marketing Strategy?

At Dotdynamic, we take the time to understand your business and the environment in which it operates before devising a digital marketing strategy that delivers results in a highly targeted and measurable way. We use the latest online marketing best practices, strategies, and technologies to grow your business in a cost-effective and results-driven way.

Our Other Services

Inbound Marketing

Pay Per Click Advertising

Search Engine Optimisation

WHAT OUR CLIENTS SAY

  • We have been working with Dotdynamics on our website and SEO projects for 5 months now. We are very happy with how they work and the result of our SEO. We worked with other SEO consultants before and they were not as good as Dotdynamics. What I like the most about them is that they make sure that all the projects are visible in asana. I know what I have to do and have visibility on what they are working on. Our SEO result is amazing. We have seen upticks of traffic and keywords in a very short timing. Very happy with them.

    Faai Steuer, Cova Software

  • We have worked with Dotdynamic for over 7 years, back to when they still had operations in Winnipeg, and even after they moved halfway around the world to Ireland we couldn't afford to let them get away. With their in-depth knowledge of Hubspot, attention to detail on SEO, and expertise on inbound and digital marketing strategies and best practices they have helped support and grow our digital marketing efforts and have become a valuable member of our team, helping turn us into a finely tuned marketing machine. They are always available to answer a quick question, jump on a call or have bi-weekly check-in meetings that help keep us moving in the right direction. We highly recommend working with Matthew and his team at Dotdynamic.

    Brayden Gervan, iQmetrix

  • IP Telecom has been working with Dotdynamic for over a year and the experience has been hands down excellent. Their in-depth knowledge of HubSpot is top class, very reliable and one of the few agencies I have ever worked with who consistently delivered on time. They assisted us with the set up of our Hubspot portal, migrated our website to the Hubspot CMS, have provided support and training on the sales and marketing aspects of the tool, and continue to support us with implementing our inbound marketing strategy which has helped us increase our leads and be more efficient implementation of campaigns. We are very happy with the service and highly recommend Dotdynamic to any business looking to improve their inbound marketing. They are also a likeable bunch, very pleasant to work with and always going the extra mile to make sure we are happy.

    Rob Hough, IP Telecom

  • The Dot Dynamic team provides access to a variety of skills that would be difficult to have in house. Their skill and knowledge in acquiring the right kind of online traffic is helping the digital side of our business grow year after year. Matt and his team provide the guidance and resource that helps us maximize our advertising spend in the highly competitive insurance sector.

    Susan Gilbert, MIG Insurance Group Ltd.

  • I've worked with other digital agencies in the past who promised a lot but delivered less. Dotdynamic goes about its business in a refreshingly understated way. They ask what we need to be done, advise on the best way to achieve this and then execute. It sounds simple but so many companies can't get this right. Most importantly they are always on hand to answer a query, responding within the hour usually. Keep up the great work.

    Nick McGowan, lion.ie

  • Roadtrips have been working with Dotdynamic for more than two years, and in that time they have become a vital partner. They have overseen drastic improvement in our organic search rankings, implemented new online paid strategies resulting in new sources of leads, and implemented HubSpot’s inbound marketing & sales software seamlessly and successfully providing us with extra layers of lead nurturing, intelligence, and conversions.

    They are very quick to understand our unique business needs, can explain technical issues concisely for non-technical people, are extremely responsive and thorough, and proactively propose new marketing initiatives. In short, I don’t know what we would do without them!

    - Jeff Wills, VP Marketing at Roadtrips