A good Digital Marketing Strategy brings together all your online marketing tactics in a highly organised, targeted and measurable way. Put simply, a digital marketing strategy is your online marketing roadmap. It is the best way to achieve your business objectives online and provide positive return on investment.
Tactics such as SEO, paid advertising, social media, content marketing, and email marketing can all be very effective at driving traffic and generating conversions, but without a digital marketing strategy to guide the targeting, objectives, and implementation of such tactics, your online marketing efforts are much more reactive, disconnected, and less effective.
First, we examine:
Armed with this knowledge, we then devise a combination of the following:
At Dotdynamic, we take the time to understand your business and the environment in which it operates before devising a digital marketing strategy that delivers results in a highly targeted and measurable way. We use the latest online marketing best practices, strategies, and technologies to grow your business in a cost-effective and results-driven way.