Social media has always been a popular marketing channel for businesses. Not only because it's inexpensive and easy to use but because it allows companies to develop a one-to-one relationship with their audience and gain real time reactions and useful feedback. When businesses were forced to...
What Is Lead Generation? Hubspot defines lead generation as “the process of attracting and converting strangers and prospects into someone who has indicated interest in your company's product or service.” Lead generation occurs after you’ve attracted a prospect and are ready to turn those prospects into...
If you read our recent post on 2018 digital marketing trends, then you will already be familiar with the term ‘influencer’. Influencer marketing has grown in the last number of years, which is no surprise since we’re spending more time online daily. What is an influencer? In...
With so many blogs, webinars, and YouTube videos talking about how to increase sales and grow your business online, it can be difficult to know where to start if you are an SME (a small to medium enterprise ranging between 50 and 250 employees, click...
It goes without saying the social media is a hugely popular online pastime with millions of hours spent on social platforms daily. Many businesses use social media to and drive leads and sales; some more successfully than others. But how do you choose which platforms...
Using social media to promote your business has become an integral of part of your company’s online success. The below best practices will help ensure that your company uses their online presence effectively. Set SMART Goals Whether you are looking to drive sales or you simply want...