Measuring the success of your campaigns and website is a vital part of growing your business. Google Analytics allows you to track many metrics, see what goals have been completed and to see where the traffic is dropping off. Utilizing Google Analytics will provide you...
For many business owners and marketers, it is important to generate high-quality leads while removing wasteful spend in the process. Pay per click platforms, such as Google Ads, gives you the power to focus your efforts on a more narrow audience who search for products...
Lead generation is an important part of your marketing and sales strategy to help grow your business. Focusing on lead gen can attract more relevant traffic to your website and will allow you to convert them into customers. With paid marketing being a crucial part...
What Is Lead Generation? Hubspot defines lead generation as “the process of attracting and converting strangers and prospects into someone who has indicated interest in your company's product or service.” Lead generation occurs after you’ve attracted a prospect and are ready to turn those prospects into...
Paid Advertising is an integral part of any marketing campaign. It offers you specific and granular targeting, measurable results, quick turnaround and provides you with an actionable way to broadcast your brand and message on multiple platforms. Optimizing your paid campaign performance will give you...
Ad Customizers in Google AdWords are nothing new, they have been around c. 2014 and can be used to dynamically insert relevant information into ads based on audience attributes, such as search keywords, location, search date, browsing device etc. Typically, these are used to insert...
If you’ve found our site, chances are you’re looking for the help of a digital marketing agency. Here at Dotdynamic, we understand that outsourcing your company’s marketing to an agency is a huge decision that can raise a lot of questions and concerns. That is...
Many small to medium businesses may look at the results that can be achieved via Pay Per Click and think that this is only attainable by large companies with budgets for outsourcing this work but the truth is, anyone can use PPC advertising. We are...