Lead Generation is defined by HubSpot as “the process of attracting and converting strangers and prospects into someone who has indicated an interest in your company's product or service”. Companies use lead generation strategies for many reasons, from increasing sales and revenue to increased website...
What Is Lead Generation? Hubspot defines lead generation as “the process of attracting and converting strangers and prospects into someone who has indicated interest in your company's product or service.” Lead generation occurs after you’ve attracted a prospect and are ready to turn those prospects into...
How you market your business can determine how successful it will be and the difference it can make to those who need it. But using the right Customer Relationship Management tool (CRM) can help you flip the everyday marketing approach of attracting many prospects and...
If you are using the inbound marketing methodology in your daily marketing efforts, then you know that it‘s important for the inbound flywheel to spin without friction. You want to deliver that standout piece of content to your ideal customer just at the right time. Doing...
If you’ve found our site, chances are you’re looking for the help of a digital marketing agency. Here at Dotdynamic, we understand that outsourcing your company’s marketing to an agency is a huge decision that can raise a lot of questions and concerns. That is...
It’s the start of the year and with that comes the hard task of planning for the months ahead, where are you going to focus your marketing efforts? What’s going to be popular this year and what will make the biggest impression? To save you...
Blogging has always been a popular choice when it comes to attracting, engaging, and converting customers online. So, with that in mind, here are some of the most common misconceptions about business blogging and how you will be able to get the most out of...
With 4.3 billion active email accounts and 91% of users checking their emails every day, email marketing can be one of the most effective methods of delivering a marketing message to your online audience. Its no wonder that email is one of the most widely...
We have all heard about the importance of being online and engaging with your customers. So where does Inbound Marketing come into play and what does it even mean? Inbound Marketing is the use of marketing to bring potential customers to you rather than have your...
Whether you are the owner of a large e-commerce website or just a landing page, the importance of good content should never be underestimated. Content is not just the blog posts that you write every fortnight. It is the pictures you post on Facebook, the...