Author: Sinead McCarthy

Sinead McCarthy

Graduating from IT Sligo with a masters degree in marketing in 2018, Sinead is one of Dotdynamic's newest team members! Having based her Masters dissertation on social media marketing and with a background in freelance social media, Sinead loves to ensure that Dotdynamic's social media content is fresh and updated daily. When she's not creating content, Sinead loves adding her creativity to projects and designing assets for marketing campaigns. In her free time, Sinead can be found making numerous cups of tea, chatting endlessly and having loud singalongs to golden oldies!

What Is Lead Generation? Hubspot defines lead generation as “the process of attracting and converting strangers and prospects into someone who has indicated interest in your company's product or service.”  Lead generation occurs after you’ve attracted a prospect and are ready to turn those prospects into...