Dotdynamic Icon Service Strategy

DIGITAL MARKETING STRATEGY

“Get the best results possible from your digital marketing tactics”

A good Digital Marketing Strategy brings together all your online marketing tactics in a highly organised, targeted and measurable way. Put simply, a digital marketing strategy is your online marketing roadmap. It is the best way to achieve your business objectives online and provide positive return on investment.

 

Tactics such as SEO, paid advertising, social media, content marketing, and email marketing can all be very effective at driving traffic and generating conversions, but without a digital marketing strategy to guide the targeting, objectives, and implementation of such tactics, your online marketing efforts are much more reactive, disconnected, and less effective.

Why Work With Dotdynamic for Your Digital Marketing Strategy

At Dotdynamic, we take the time to understand your business and the environment in which it operates before devising a digital marketing strategy that delivers results in a highly targeted and measurable way. We use the latest online marketing best practices, strategies, and technologies to grow your business in a cost-effective and results-driven way.

 

We first examine:

 

  • Your business goals, objectives, challenges, and opportunities – How do we measure success and reach your business objectives?
  • Target audience and personas – Who are your target audience, what are their needs and their pain points, and how can we reach them at key points in their customer journey?
  • Competitors – How are your competitors marketing themselves online, what’s working for them and what’s not, and what can we learn from them and improve upon?

 

Armed with this knowledge, we then devise a combination of the following:

 

  • Content strategy –To attract, engage, convince, and convert your audience we need to reach them at the right time, with the right content. We look at the keywords, topics, and content formats that your business should be producing to address your audience at each stage of the customer journey.
  • Marketing channels – To reach your audience with the right content at the right time, we also need to be in the right place. We recommend the best mix of online marketing channels and tactics based on your target audience and content, and guide you on how to use these channels to reach your online objectives.

Our Other Services

Inbound Marketing

Pay Per Click Advertising

Search Engine Optimisation

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